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07180 Mallorca Design District
An interesting reality
MADD is not an interesting project, it is an interesting reality . Let’s start at the beginning: MADD is the acronym for Mallorca Design District, an idea that was born in the 07180 postal district, corresponding to the Son Bugadelles industrial estate in Calvià, with the aim of becoming a reference in the living sector. First test passed. Once the objective was achieved, MADD has continued to grow and has done so by incorporating construction companies into its organisation, real estate agencies and interior design showrooms which, together with the lifestyle sector, are the four legs of the current table, but there are sure to be more.
The point of connection between all the businesses that make up MADD is Son Bugadelles. This is the birthplace and the heart of the project, but its power extends well beyond its postcode area. The organisation is open to any business related to the sector, as long as they prioritise quality, local products and the professionals and makers of our island, regardless of their place of origin. MADD is open to growth, yet the main concern is not quantity, but the quality of the companies based here and the professionalism of their members.
No organisation can function properly if its heart is not in good condition. And that’s why improving the Son Bugadelles business park is a primary objective: converting an industrial zone into a district that invites you to visit, stroll, take an interest in the goods and services on offer. Following intense and lengthy negotiations, MADD has succeeded in persuading both the Municipality of Calvià and the Mallorca Government to allow access to Eco-Tax funds to redevelop the district and gradually transform it into the island’s living and lifestyle hub.
Plant trees and shrubs, pedestrianise, build car parks that generate their own electricity, create safe, convenient cycleways: these are some of the goals to be achieved in the short and medium term, not forgetting appropriate signage that will identify the district and give it its own personality.
Driving this development is the MADD team. Its members currently turn over more than 250 million euros and employ over 100 people, although their potential for growth is far greater. The incorporation of new members will allow these companies to expand their projects and generate new ideas. Collaboration between the district’s businesses, the optimisation of synergies and the fostering of innovation – always with quality to the fore – are challenges to be addressed. The goal is to add more companies and facilitate shared business.
At present, they focus their activities in two areas: the first, business to business, promoted through networking, talks and conferences aimed at companies with the aim of giving visibility to the projects and the second, the creation of a destination where customers can make purchases or come to try out services, This requires the adaptation of the space by means of landscaped areas, safe spaces for walkers, etc.
Ongoing work includes the signing of agreements with institutions such as the Universitat de les Illes Balears, the Confederation of Business Associations of the Balearic Islands (CAEB) and the Municipality of Calvià. These agreements will allow the employment of interns who can enhance their CVs in local companies or in the development of District 07080. They will also promote training schemes, with specific courses offered to members.
MADD has a strong presence in social networks. They know that they are no longer the future, they are the present. Promoting their activities, giving them value, bringing them closer to the public so that they can see that Son Bugadelles is more than just an industrial estate. industrial estate and that they know that in the 07180 district they can find the most select of the living sector, in its broadest concept.All this with the aim of confirming that MADD is not just an interesting project, it is a reality that interests all those who in one way or another one way or another involved in the quality living and life style sector.